Are Print Publications Going Extinct?

23 02 2010

With the rapid growth of the Internet and the innovation of new technologies comes speculation on the staying power of print publications.  Recently, Anita Malik, former editor of East West Magazine announced the end to the publication that had been running off and on since 2003.  Although, East West had not been in existence for that long in comparison to other popular magazines, it gained a cross-cultural following that many people of diversified backgrounds could relate to.  The ending of East West exemplifies the struggle of print in a world where technology has taken great strides.  Increased use of the Internet and mobile technologies, such as the iPhone and the up and coming iPad, and not to mention the focus on ‘Going Green’, it’s no wonder why magazines have taken the initiative to jump on the social media bandwagon.  Last week, Wired Magazine announced their summer release of their iPad edition.  Wired’s iPad edition provides digital versions of each Wired publication.  These digital publications will be like their printed magazines, but with the addition of interactive elements that include a scroll bar to see all pages, the expansion of photos and pictures within the magazine, and full views of particular features in advertisements.  In addition, many social characteristics make up the iPad edition including the ability to clip articles to send friends, add articles to your facebook page, or even tweet about an article.  Below, I have posted the video demo (check it out!).  It is unclear whether mobile magazines will be well received, but with the rapid adoption of mobile technologies, I suspect this one won’t be any different.  The question is: will other magazines adopt and how quickly? Also, will print eventually go extinct because of these new tools?

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6 responses

24 02 2010
Aaren Cecere

I think it’s great that Wired Magazine is providing a iPad edition, and I think many magazines will follow their lead because it definitly is going to open up many more doors for that industry and for advertising, like the video says. I think how quickly the industry adopts this technology depends on how quickly people adapt to it as well as how many people have hold of it. There are always people who want the newest and latest products, but we still have people who are afraid to depend on the internet let alone have a touch-screen anything, so although tradtional media is struggling with all these new social media and technologies, I don’t think we will see an extinction of them. I know I personally like to read Cosmo as a magazine as opposed to going to their website, because I feel like it isn’t readily new information and it’s just too much clicking. It’ll certainly be interesting in finding out how the iPad works out for magazines and other industries as well.

27 02 2010
Amy Morawitz

Aaren,

Going along with how you like to read Cosmo as a print publication rather than at their website- I completely agree. Many magazines don’t provide nearly as many articles on their sites as they do in the actual magazine. I’m not sure if you are a reader of Glamour, but I just found an article that talks about Glamour working on an iPad edition for their publication. I’ll post the link. It’s a good one, cause it talks about how the other iPad editions that have come out are catered toward men and with Glamour’s edition it would mean women’s magazines are jumping on board as well!

http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3i7f27204a864d83e740cfef6d51e4e9c5

24 02 2010
Mary-Kate Wilson

I think that with the creation of such technological devices such as the ipad, print magazines will definitely retire soon. I mean, solid books are even being wiped out due to the Kindle, where you can downloads book and read them on the go. With the ipad and magazine websites, it’s almost certain that with time magazines will fade. However, you could look at this from an elder generation standpoint. As people grow older they stop using such technolgy because of difficulty to read computers and other elderly ailments. I think “old people” will keep the tactical print publications alive and well. I’m curious to see what media will be like 20 years from now.

27 02 2010
Dustin Woolridge

I have to agree that print publications will eventually go extinct, maybe sooner rather than later. As Amy mentioned, there are so many other ways to get news nowadays, I really wouldn’t be surprised if newspapers or magazines aren’t around 20 years from now, but online instead.

I really like what Wired has done with their iPad application. There’s so much more you can now do besides just read a magazine, yet another reason yesterday’s magazine is a dying breed. I see many other magazines following Wired’s lead & coming up with their own devices to get interactive.

27 02 2010
Taylor Scott

I have to agree with the other comments on this post. I think that with the accessibility provided by new technologies physical copies of magazines will soon fade out. When I want to read my favorite magazine or tabloids I don’t usually go buy a copy at the local grocery store, instead I just go to their website. While they sometimes try and charge you for certain stories, most of the articles that are featured in the print version are available online for free. Who wants to pay for a magazine they are going to throw out once they are done reading it, when they can read it online and save their money? Not me.

23 03 2010
Amy Morgan

I think that the ipad is definitely going to put print magazines in danger. I think that it is good that magazines are trying to adapt to the new technologies, but I don’t think that they should forget their print completely because many publications do have loyal print followers who still enjoy having the actual magazine in their hands. I think it will be interesting to see if the ipad really does catch on like many in the field think it will or if its going to be yesterday’s news this time next year. Another thing that I wonder is if the ipad will put things like the eReaders out of commission because the ipad does most of what the eReaders do, only more. But for people who do want eReaders because they want all their favorite print material in one place, but don’t really need all the other functions that the ipad does, are they going to adopt the ipad?

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